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Bryan Adams

Career Killers: “Turn It Upside Down” by The Spin Doctors

UPDATE (07/06/2021): Thanks to Todd in the Shadows for citing this review in his latest episode of Trainwreckords.

We may remember the 90s as a turbulent period in music, full of angsty grunge and alternative bands like Nirvana, Pearl Jam, Smashing Pumpkins, Alice in Chains, introspective singer-songwriters like Alanis Morissette, Sheryl Crow, Jewel and Sarah McLachlan, gangsta rappers like Dr. Dre, Snoop Dogg, Biggie and 2Pac and superstars going through ironic and/or cynical stages like U2 and R.E.M.

But not everything was doom-and-gloom. Divas like Mariah Carey, Celine Dion, Whitney Houston, Madonna and Shania Twain sold boatloads of records and dominated the pop and album charts. The 90s also brought us the extremely non-ironic and safe-for-mass-consumption Hootie and the Blowfish, who became a cultural phenomenon when they released Cracked Rear View, one of the best-selling debut albums of all time. The decade also saw 80s stars like Bryan Adams, Aerosmith, Bon Jovi and Sting reach even greater heights. Even the hip hop world found room for decidedly non-gangsta acts like The Fugees, PM Dawn, Will Smith, Arrested Development and OutKast. And of course, by the end of the decade, the biggest-selling artists were bubblegum acts and boybands like NSYNC, the Backstreet Boys and Britney Spears.

Then there were the Spin Doctors.

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Career Killers: “18 ‘Til I Die” by Bryan Adams

Plenty of musicians have successfully reinvented themselves – arguably, all great artists have to do it in order to sustain long careers and remain relevant. Radiohead went from Nirvana wannabes to fearless experimentalists. The Beastie Boys stopped doing hardcore punk and became world-famous rappers. U2 changed up their sound in the 1990s, successfully going from fading force to culturally relevant powerhouse while perfecting a template that many others continue to follow. Heck, Madonna has made it into an art form to the point where successful reinvention has become part of her overall brand.

But what about artists that fight reinvention, either because they’re determined to stick to their guns and continue doing what they had always done (and been quite successful at) or because they aren’t ready to become the thing that they know they will have to?

Bryan Adams, I’m looking in your direction.

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