Bernie

Mike Love may be a good rock ‘n roll heel, but Billy Corgan is an actual heel. The longtime wrestling fan and eventual promoter and on-air authority figure made a conscious decision, from the beginning, to be the bad guy. “In the early years of the Smashing Pumpkins, I saw that I was going to be treated as an outsider,” he told Rolling Stone in 2016. “So rather than play along, which is what you’re supposed to do, I decided to play heel, in wrestling parlance, and have fun with it… I’d rather be that heel than the babyface who goes along to get along.”

He did a great job. Despite his obvious talent (the Pumpkins singer and lead guitarist wrote almost all of the songs and played, pretty much, everything except for drums on the band’s first two albums), Corgan became one of the least likable people in music. He tossed off arrogant quotes to the music press more easily than Ted DiBiase threw his money around to move to the front of the line at an emergency room, close down a public pool or buy himself a championship belt because he was upset he couldn’t win the actual one. He treated his bandmates like employees, hiring and firing them at will or blaming them for breaking up the band when he was always on the one in charge. And he certainly wasn’t humble. “Do I belong in the conversation about the best artists in the world? My answer is yes, I do,” he said to Rolling Stone in 2010.

So like watching the hated heel get his comeuppance, there was quite a bit of schadenfreude in seeing Corgan fail. And with 1998’s Adore, Corgan did so in spectacular fashion, bringing his band’s momentum to a screeching halt and ending its run as one of the biggest and most popular alternative rock bands in the world.