Plenty of artists like to experiment with new sounds and different genres. Sometimes it’ll be a temporary or one-time thing, like when KISS tried disco (I’m sorry, KISSco), the Rolling Stones went psychedelic or Garth Brooks kind-of went pop.
Other times, it’ll be a catalyst for long-term re-invention. Chicago had a surprise hit with “If You Leave Me Now” and they continued writing songs of that ilk, transitioning from a jazz-and-big-band-influenced rock group into an adult contemporary band. The Bee Gees resurrected their careers and eventually became a full-fledged dance band after recording “Jive Talkin’.” Less successful bands like The Goo Goo Dolls, Sugar Ray and Smash Mouth embraced their black-sheep hits and permanently changed directions in order to continue churning out similar-sounding singles and albums.
We’ll never know if Hot Space was meant as a permanent shift for Queen because it flopped so hard that the band promptly retreated back to more familiar territory – but not before tanking their popularity in America.(more…)