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Goo Goo Dolls

Career Killers: “Garth Brooks In… The Life of Chris Gaines”

The year is 1999 and Garth Brooks seems bored.

The best-selling male artist of the 90s (only Celine Dion and Mariah Carey outsold him during that decade), Brooks has seemingly figured out the formula for enduring commercial success. All he has to do is come up with 10 songs or so, pose for the album cover in his best Stetson, put on an entertaining live show and watch the money pour in. Indeed, every one of his proper studio albums has gone Diamond up to that point, and the only one that fell short was a lightly-promoted Christmas album that came out in the summer of 1992 and eventually became a staple of the cutout bin. Of course, this being Garth Brooks, that record still managed to go triple platinum and is one of the best-selling Christmas albums of all time.

Most artists would have sold their souls to have experienced a fraction of the success that had become routine for Brooks. Certainly most artists would have been perfectly content to run that formula into the ground in order to keep that conveyor belt going for as long as possible. But Brooks seemed eager for a new challenge. He talked about retiring so that he could raise his children. He signed a minor league deal and played in spring training for the San Diego Padres.

And in September 1999, he made the decision to cross over into pop-rock. Kind of. It’s still really confusing — even 22 years later.

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Career Killers: “In Pursuit of Leisure” by Sugar Ray

Prince was right about a lot of things. It is easier 2 use the numeral “2” instead of the words “too” or “to” (and U definitely save time using the letter “U” instead of the word “you”). Changing your name to an unpronounceable symbol can be an effective way of getting out of a record contract.

And he knew 1999 was going to be a party.

Many of the biggest artists that year were primarily about fun and brought the good times and vibes. Boy bands and pop princesses were starting to dominate the charts and airwaves, while Latino dance artists like Ricky Martin, Enrique Iglesias and Jennifer Lopez were exploding in popularity. Grunge was dead and upbeat rock groups like Smash Mouth, the Goo Goo Dolls, Barenaked Ladies and Third Eye Blind all had a banner year in 1999.

Arguably, none of those rock bands were as big that year as Sugar Ray.

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Career Killers: “Hot Space” by Queen

Plenty of artists like to experiment with new sounds and different genres. Sometimes it’ll be a temporary or one-time thing, like when KISS tried disco (I’m sorry, KISSco), the Rolling Stones went psychedelic or Garth Brooks kind-of went pop.

Other times, it’ll be a catalyst for long-term re-invention. Chicago had a surprise hit with “If You Leave Me Now” and they continued writing songs of that ilk, transitioning from a jazz-and-big-band-influenced rock group into an adult contemporary band. The Bee Gees resurrected their careers and eventually became a full-fledged dance band after recording “Jive Talkin’.” Less successful bands like The Goo Goo Dolls, Sugar Ray and Smash Mouth embraced their black-sheep hits and permanently changed directions in order to continue churning out similar-sounding singles and albums.

We’ll never know if Hot Space was meant as a permanent shift for Queen because it flopped so hard that the band promptly retreated back to more familiar territory – but not before tanking their popularity in America.

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