Plenty of musicians have successfully reinvented themselves – arguably, all great artists have to do it in order to sustain long careers and remain relevant. Radiohead went from Nirvana wannabes to fearless experimentalists. The Beastie Boys stopped doing hardcore punk and became world-famous rappers. U2 changed up their sound in the 1990s, successfully going from fading force to culturally relevant powerhouse while perfecting a template that many others continue to follow. Heck, Madonna has made it into an art form to the point where successful reinvention has become part of her overall brand.
But what about artists that fight reinvention, either because they’re determined to stick to their guns and continue doing what they had always done (and been quite successful at) or because they aren’t ready to become the thing that they know they will have to?
Bryan Adams, I’m looking in your direction.(more…)