Browsing Tag

Arturo Vidal

#Pogbye

In 2016, when Paul Pogba returned to Manchester United in a then-world record deal, they coined the hashtag “#Pogback”to mark the occasion. United, Pogba’s social media team and sponsor Adidas even worked together on a slick promo video featuring UK rapper Stormzy that was designed to get tons of views and likes.

It was a rollout fit for a king — and appropriate, given how important social media has become in the marketing world (to say nothing of how much elite athletes like Pogba have come to rely on it).

It also underscored just big a statement of intent this was from United. That summer, the team also brought in goal machine Zlatan Ibrahimovic, defensive stalwart Eric Bailly, exciting winger Henrikh Mkhitaryan and hired serial winner Jose Mourinho. Together, this quintet helped deliver the League Cup and the Europa League during their first year together. Surely, more trophies, to say nothing of the league title, would be coming, right?

It’s been five trophyless seasons since then, and on Wednesday, United cut ties with one of the last remaining members of that group (Bailly is the only one left, and he could be leaving this summer, too). This time, they went the complete opposite route, releasing a plain old written statement announcing Pogba’s impending departure that was devoid of any hashtags or guest rappers.

In other words, United #Pogbade him farewell without resorting to cheap social media tactics. Maybe an anti-climatic statement was appropriate, given how long his departure had been a fait accompli. Pogba had never really settled back in and he and his late agent, Mino Raiola, had constantly #Pogbatted their eyelashes at other teams, especially Barcelona, Real Madrid, PSG and, most unforgivably, Man City. When Ole Gunnar Solskjær took over, Pogba seemed happy with his expanded role and even expressed interest in re-signing in 2020. However, the board chose not to engage at the time, and when they finally did offer him a new contract, he #Pogbalked. The club’s current situation made his departure a no-#Pogbrainer.

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The Manchester United Perennial Transfer Targets XI

For certain players, being linked with Manchester United has become a semi-annual tradition. Some players have been on the verge of joining United for so many years that you wonder whether media outlets merely have templates that they trot out every few months where they just fill in the name and price.

In fact, you can make a pretty good team with all of the players that Manchester United have been linked with in the transfer market over the last few years. Some ground rules: I looked at longevity of the rumors and gave preference to players who are still currently linked to the club (sorry Cesc). Also, I disqualified Cristiano Ronaldo, Paul Pogba and Gerard Pique and other ex-United players because it’s only natural for them to be linked to their former team.

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Here We Go Again…

Perpetual Manchester United target Wesley Sneijder finally looks set to fulfill his destiny by securing a lucrative move… to Juventus.

Based on various media sources, Wesley Sneijder has been on the verge of joining Manchester United in nearly every transfer window over the last four-plus years. The media continue to link Sneijder to United even though the team has no need for him as he doesn’t play center-back and there are already too many creative midfield types at the club. Sure, there have been other names continuously linked with the club, like Cesc Fabregas, Gareth Bale or Arturo Vidal. But none of those players have generated as many stories or produced as many twists-and-turns over the years as Sneijder. He’s been on the way to Old Trafford for so long that United might as well give him a testimonial when he retires.

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