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Limp Bizkit

Career Killers: The MTV Video Music Awards

The MTV Video Music Awards are this weekend. The only reason why I know that is because I’ve been wanting to write this column and looked up when the awards ceremony would be this year so I could post it beforehand.

That’s the extent of my knowledge of MTV and today’s music scene. I can’t remember the last time I actually tuned in to watch.

It’s easy to understand how someone like me could be so apathetic. MTV hasn’t played videos in years and doesn’t even stand for “Music Television” anymore, it’s fair to ask whether the Video Music Awards have outlived their usefulness.

It’s also a reminder of what the show used to mean. Edgier and hipper than the Grammys, the VMAs used to be mandatory viewing for anyone who liked music. Additionally, so many great, memorable and controversial moments happened on the show that you felt like you missed out if you didn’t experience it as it aired. Madonna writhing around on stage in a wedding dress. Prince giving us “Under the Full Moon” the sequel to Under the Cherry Moon that we didn’t know existed. Eddie Van Halen and David Lee Roth burying the hatchet — in each other. Kanye being Kanye. The list goes on and on.

And, of course, there have been plenty of less-than-stellar moments. Some have even managed to kill off an artist’s or band’s careers. Here are some of the biggest ones:

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Career Killers: “In Pursuit of Leisure” by Sugar Ray

Prince was right about a lot of things. It is easier 2 use the numeral “2” instead of the words “too” or “to” (and U definitely save time using the letter “U” instead of the word “you”). Changing your name to an unpronounceable symbol can be an effective way of getting out of a record contract.

And he knew 1999 was going to be a party.

Many of the biggest artists that year were primarily about fun and brought the good times and vibes. Boy bands and pop princesses were starting to dominate the charts and airwaves, while Latino dance artists like Ricky Martin, Enrique Iglesias and Jennifer Lopez were exploding in popularity. Grunge was dead and upbeat rock groups like Smash Mouth, the Goo Goo Dolls, Barenaked Ladies and Third Eye Blind all had a banner year in 1999.

Arguably, none of those rock bands were as big that year as Sugar Ray.

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Career Killers: “Results May Vary” by Limp Bizkit

What was the talk of this year’s Lollapalooza festival? Was it the fact that it was the first big rock concert in Chicago since COVID-19 restrictions were lifted? Was it whether the proof of vaccination/negative test requirement for entry would be effective in preventing the show from turning into a super spreader event? (So far, it looks like it has been successful in that regard.)

No. It was Limp Bizkit seemingly replacing frontman Fred Durst with either his dad or an extra from the Beastie Boys’ “Sabotage” video.

Gone was the trademark red Yankees cap. In its place was a thick hat of gray hair that made people wonder whether or not it was a wig. Throw in the long grey handlebar mustache and sunglasses and he looked like he was wearing a disguise — as if he were in witness protection or something.

The consensus: He kind of pulled it off. The other consensus: Limp Bizkit were reasonably well received by attendees and live stream viewers, most of whom probably hadn’t heard of them since “Nookie.” As such, in the days following the show, the band’s back catalog saw a nice spike in sales and steaming numbers. Keep rollin’ rollin’ rollin’, indeed.

Of course, there was a reason why he seemed so unrecognizable. Once reliable hitmakers and a ubiquitous presence on MTV, Limp Bizkit has been long forgotten about and reduced to a punchline — a much maligned footnote from a bygone era when nu metal was so popular, even established superstars like Metallica tried it.

This is the album that started Limp Bizkit’s decline.

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Career Killers: “Kilroy Was Here” by Styx

There have always been extremely successful artists that were so unlikeable, unappealing or unoriginal that it became fashionable to hate them. Nickelback, Creed, Dave Matthews Band, Coldplay, Michael Bolton, Phil Collins, Limp Bizkit, Train, and more recently, Justin Bieber, Imagine Dragons and the Chainsmokers have generated significant amounts of vitriol from critics and the general public — all while stockpiling hits and performing sell-out shows before thousands of adoring fans. If anything, the widespread hatedom only makes their fans love them even more.

Before them, Styx was the one that it was cool to hate.

Critics, in particular, despised them and commonly referred to the band as “Stynx” (one memorable review compared their music to a parking lot full of whale vomit – something that may very have inspired the famous “Shit Sandwich” scene in This is Spinal Tap).

Despite that, Styx sold tons of records and performed countless sold out shows. From 1972 to 1982, the band amassed 11 Top 40 hits, including their sole #1 hit, the polarizing “Babe,” as well as four RIAA-certified gold and five platinum albums. Starting off as a progressive rock group, the band found success when it moved to a more arena-friendly (some would argue, “corporate”) sound, merging hard rock with synth pop while displaying a flair for the dramatic (or melodramatic, as their detractors might argue). Even as it found mainstream success, Styx retained some of its prog leanings, writing thematic, narrative style songs, while releasing a series of concept albums throughout the late 70s and early 80s.

With 1983’s Kilroy Was Here, Styx took on its most ambitious and risky project yet. A concept album about a dystopian future where religious and political fascists have outlawed rock music and use technology to enslave mankind, Styx planned an elaborate live show that would be part rock-opera, part concert, part multimedia spectacle. If the boys from Chicago could pull it off, they would set themselves up to be the spiritual successors to Pink Floyd or The Who.

They did not pull it off.

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Career Killers: “Liz Phair”

Plenty of artists with cult followings go mainstream and become popular.

R.E.M. went from highly-regarded college band to one of the biggest and most acclaimed groups in the world. Metallica slowly and steadily built up a passionate fan base that kept growing in size and intensity until they exploded in popularity in the early 90s. Genesis established itself as a highly inventive artistic and progressive rock band before transitioning to FM superstardom.

In fact, these days, many “indie” acts are actually mainstream and do all sorts of things that artists like Fugazi and Neil Young would have considered “selling out.” Allowing your music to be used in commercials, TV shows and movies? Check. Praising pop stars and being influenced by their hit songs? Check. Working with hit-making producers and songwriters? Check and check.

Yet when indie queen Liz Phair did all those things in 2003, she provoked a furious, almost personal backlash that tanked her career. Maybe she was simply a few years too early. Or maybe she was never going to succeed because the same factors that led to her rise helped keep her down.

Or maybe it was because her self-titled 2003 album wasn’t as good as it could have been.

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Career Killers: “St. Anger” by Metallica

It’s been said that great art comes out of great suffering or adversity. Eric Clapton produced his masterpiece, Layla and Other Assorted Love Songs while nursing a crippling heroin addiction and hopelessly in love with his best friend’s wife. Francis Ford Coppola had a nervous breakdown and allegedly threatened to kill himself multiple times while filming his classic film, Apocalypse Now. Ludwig van Beethoven composed some of his best and most-admired works after going deaf and while suffering from terrible health problems. Vincent van Gogh was, perhaps, the archetype of the tortured artist, battling mental illness for most of his career (including the infamous episode where he cut off his own ear) and produced some of the most beloved paintings in history.

Of course, sometimes, great suffering or adversity ends up producing crap – crap so bad that the artist is never quite the same afterwards. Case in point: St. Anger by Metallica.

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