There is a school of thought that the feud between the Gallagher brothers is fake – a manufactured back-and-forth between two media savvy rock stars who know that, the more they “fight,” the more publicity they get and the more albums they sell.
Now they’re releasing albums within two months of each other (in fact, it worked out so that Noel’s lead single, “Holy Mountain” came out at around the same time that his brother released his album, As You Were). It’s not quite the same as the 1990s when Oasis and Blur would release records on the same day while the compliant media would fight amongst themselves to see who could make the most “Battle of Britain” puns. That feud may have been largely manufactured, but there were real feelings of resentment on both sides. Plus, the conventional wisdom that Oasis was the band that stuck to what worked while Blur was the band that was more willing to experiment had some element of truth to it.
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