Poison

Career Killers: The MTV Video Music Awards

The MTV Video Music Awards are this weekend. The only reason why I know that is because I’ve been wanting to write this column and looked up when the awards ceremony would be this year so I could post it beforehand.

That’s the extent of my knowledge of MTV and today’s music scene. I can’t remember the last time I actually tuned in to watch.

It’s easy to understand how someone like me could be so apathetic. MTV hasn’t played videos in years and doesn’t even stand for “Music Television” anymore, it’s fair to ask whether the Video Music Awards have outlived their usefulness.

It’s also a reminder of what the show used to mean. Edgier and hipper than the Grammys, the VMAs used to be mandatory viewing for anyone who liked music. Additionally, so many great, memorable and controversial moments happened on the show that you felt like you missed out if you didn’t experience it as it aired. Madonna writhing around on stage in a wedding dress. Prince giving us “Under the Full Moon” the sequel to Under the Cherry Moon that we didn’t know existed. Eddie Van Halen and David Lee Roth burying the hatchet — in each other. Kanye being Kanye. The list goes on and on.

And, of course, there have been plenty of less-than-stellar moments. Some have even managed to kill off an artist’s or band’s careers. Here are some of the biggest ones:

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Career Killers: “Mötley Crüe”

For most of the 1980s and early 90s, Mötley Crüe were riding high — both literally and figuratively. The band recorded and toured relentlessly, earning them a devoted fan base and a string of multi-platinum albums, hit singles and popular videos.

Off stage, they engaged in enough debauchery that their VH1 Behind the Music episode almost singlehandedly turned that series into a hit while setting the stage for their best-selling tell-all autobiography, The Dirt (adapted into a Netflix movie in 2019). Nothing could stop them. Not lead singer Vince Neil getting into an accident while drunk and killing his passenger, Hanoi Rocks drummer Nicholas “Razzle” Dingley. Not bassist and primary songwriter Nikki Sixx OD-ing on heroin, being pronounced dead, revived with adrenaline, and then OD-ing again. Not Sixx and drummer Tommy Lee alleging raping a woman at a party (Sixx later claimed he may have embellished or made up the story during a low point in his life). Not guitarist Mick Mars suffering from a debilitating form of arthritis for most of his adult life. Everything they touched seemed to turn to gold (or more accurately, platinum) and if it didn’t, it was probably because they wanted to snort, drink or screw it. In a word, they were bulletproof.

In 1992, that all came crashing down. The band was coming off the dual successes of 1989’s Dr. Feelgood and 1991’s greatest hits compilation Decade of Decadence and were hard at work on their next album when Neil quit/was fired. The band promptly hired John Corabi, lead singer and rhythm guitarist of L.A. band The Scream and set about working on what would become 1994’s self titled album. With the music industry changing around them, the newly inspired Crüe updated their sound and recorded a bunch of songs that were heavier, both lyrically and musically, than anything they had ever done before. They were confident that Mötley Crüe was their best album ever and would open up a new chapter in the band’s already successful history.

And then they learned a valuable lesson about what happens when you mess with the formula.

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Career Killers: “Face the Music” by NKOTB

Welcome to “Career Killers” – a look at albums that were so bad, ill-conceived, or disastrous that they took down (or irreparably damaged) the artist or band that recorded them. So here’s the first entry. Let’s see how long I stick with this.

In the early 90s, faced with changing musical tastes, overexposure, an intense critical backlash, and its own fans growing out of bubblegum pop, New Kids on the Block decided it needed to change. Out went the name (they started going by more adult sounding “NKOTB”) as well as its longtime association with boyband Svengali Maurice Starr. Most importantly, it was time for a new sound. For its fourth studio album, 1994’s Face the Music, the band, which was created as a successor group to New Edition, would instead adopt the New Jack swing and hip-hop stylings of its spinoff group, Bell Biv Devoe.

It was not successful.

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Career Killers: The MTV Video Music Awards

Career Killers: “Mötley Crüe”

Career Killers: “Face the Music” by NKOTB