Browsing Tag

Zlatan Ibrahimovic

#Pogbye

In 2016, when Paul Pogba returned to Manchester United in a then-world record deal, they coined the hashtag “#Pogback”to mark the occasion. United, Pogba’s social media team and sponsor Adidas even worked together on a slick promo video featuring UK rapper Stormzy that was designed to get tons of views and likes.

It was a rollout fit for a king — and appropriate, given how important social media has become in the marketing world (to say nothing of how much elite athletes like Pogba have come to rely on it).

It also underscored just big a statement of intent this was from United. That summer, the team also brought in goal machine Zlatan Ibrahimovic, defensive stalwart Eric Bailly, exciting winger Henrikh Mkhitaryan and hired serial winner Jose Mourinho. Together, this quintet helped deliver the League Cup and the Europa League during their first year together. Surely, more trophies, to say nothing of the league title, would be coming, right?

It’s been five trophyless seasons since then, and on Wednesday, United cut ties with one of the last remaining members of that trio (Bailly is the only one left, and he could be leaving this summer, too). This time, they went the complete opposite route, releasing a written statement announcing Pogba’s impending departure that was devoid of any hashtags.

In other words, United #Pogbade him farewell without resorting to cheap social media tactics. Maybe an anti-climatic statement was appropriate, given how long his departure had been a fait accompli. Pogba had never really settled back in and he and his late agent, Mino Raiola, had constantly #Pogbatted their eyelashes at other teams, especially Barcelona, Real Madrid, PSG and, most unforgivably, Man City. When Ole Gunnar Solskjær took over, Pogba seemed happy with his expanded role and even expressed interest in re-signing in 2020. However, the board chose not to engage at the time, and when they finally did offer him a new contract, he #Pogbalked. The club’s current situation made his departure a no-#Pogbrainer.

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He Cost Us F—king Zero. He Gave Us Lots of Goals (and the League Cup)

When Zlatan Ibrahimovic announced that he had signed with Manchester United, I figured he’d be good for a few great goals, a bunch of arrogant quotes and, a whole lot of moments where he came up short, thereby confirming the long-held belief that he couldn’t play in England.

I was right about the first two things. As for the third thing, I’ve never been happier to be wrong.

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