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David Beckham

Career Killers: “Twelve Months, Eleven Days” by Gary Barlow

You’d think that being the primary frontman of a boyband would be an excellent platform for solo superstardom. After all, it’s your voice on all those hit singles and your face getting the most screen-time in music videos. Indeed, Jackson Five frontman Michael Jackson and NSYNC co-lead singer Justin Timberlake were able to parlay their group dominance into individual success. If you consider Wham! to be a boy band (I’m not sure, to be honest), then George Michael is another example.

But others weren’t able to find much success outside of their groups. Ralph Tresvant sang lead on most of New Edition’s hit singles, but only managed two hits on his own. That was one better than either Jordan Knight of New Kids on the Block or Nick Lachey of 98 Degrees managed outside of their popular groups. And, of course, we’ve covered NSYNC co-leader J.C. Chasez’s solo debut album, which flopped so badly it ended his bid for stardom before it really began.

Then there’s the curious case of Gary Barlow. The Take That frontman was a fantastic singer who sang lead on almost all of his band’s songs. And whereas most boybands relied on outside songwriters, Barlow wrote or co-wrote nine Top 10 UK hits, including five #1 singles, during the band’s initial run from 1991 to 1996. When he went solo in 1996, the British media immediately anointed him as the next George Michael. Success was not only expected, it was preordained.

As such, that only made what eventually happened all the more shocking. In 2000, barely four years after Take That’s breakup, Barlow suffered the ignominy of being dropped by his label, all but ending his solo career. Worse, he had to watch as bandmate-turned-nemesis Robbie Williams wrote songs attacking him and making fun of his misfortune en route to becoming one of the best-selling artists in the world.

Where did it all go wrong? It started with his second album, Twelve Months, Eleven Days.

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#Pogbye

In 2016, when Paul Pogba returned to Manchester United in a then-world record deal, they coined the hashtag “#Pogback”to mark the occasion. United, Pogba’s social media team and sponsor Adidas even worked together on a slick promo video featuring UK rapper Stormzy that was designed to get tons of views and likes.

It was a rollout fit for a king — and appropriate, given how important social media has become in the marketing world (to say nothing of how much elite athletes like Pogba have come to rely on it).

It also underscored just big a statement of intent this was from United. That summer, the team also brought in goal machine Zlatan Ibrahimovic, defensive stalwart Eric Bailly, exciting winger Henrikh Mkhitaryan and hired serial winner Jose Mourinho. Together, this quintet helped deliver the League Cup and the Europa League during their first year together. Surely, more trophies, to say nothing of the league title, would be coming, right?

It’s been five trophyless seasons since then, and on Wednesday, United cut ties with one of the last remaining members of that trio (Bailly is the only one left, and he could be leaving this summer, too). This time, they went the complete opposite route, releasing a written statement announcing Pogba’s impending departure that was devoid of any hashtags.

In other words, United #Pogbade him farewell without resorting to cheap social media tactics. Maybe an anti-climatic statement was appropriate, given how long his departure had been a fait accompli. Pogba had never really settled back in and he and his late agent, Mino Raiola, had constantly #Pogbatted their eyelashes at other teams, especially Barcelona, Real Madrid, PSG and, most unforgivably, Man City. When Ole Gunnar Solskjær took over, Pogba seemed happy with his expanded role and even expressed interest in re-signing in 2020. However, the board chose not to engage at the time, and when they finally did offer him a new contract, he #Pogbalked. The club’s current situation made his departure a no-#Pogbrainer.

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A Treble of Coins Commemorating Manchester United’s Greatest Accomplishment

You’d forgive Manchester United fans like yours truly for living in the past. These last six years have been painful – especially for those of us who came of age during the Sir Alex Ferguson era, when the club collected trophies the way I collect coins. From Ferguson’s appointment in 1986 to his retirement in 2013, United won 38 trophies, including 13 Premier League titles and two UEFA Champions League crowns.

His finest moment came twenty years ago, this week. United played Bayern Munich in the Champions League Final held at the Nou Camp in Barcelona. Both sides were chasing a historic treble, having won their respective leagues and primary league cups. Both sides were evenly matched and loaded with talented players, however United were slight underdogs heading into the match, owing to suspensions to team captain Roy Keane and playmaker Paul Scholes.

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Here We Go Again…

Perpetual Manchester United target Wesley Sneijder finally looks set to fulfill his destiny by securing a lucrative move… to Juventus.

Based on various media sources, Wesley Sneijder has been on the verge of joining Manchester United in nearly every transfer window over the last four-plus years. The media continue to link Sneijder to United even though the team has no need for him as he doesn’t play center-back and there are already too many creative midfield types at the club. Sure, there have been other names continuously linked with the club, like Cesc Fabregas, Gareth Bale or Arturo Vidal. But none of those players have generated as many stories or produced as many twists-and-turns over the years as Sneijder. He’s been on the way to Old Trafford for so long that United might as well give him a testimonial when he retires.

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