Browsing Tag

Jessica Simpson

Career Killers: The Super Bowl Halftime Show

If you go by the Nielsen ratings (which measures households), 19 of the 30 highest-rated programs in United States history are Super Bowls. If you look at average viewership, then the big game accounts for 28 of the top 30.

Either way you slice it, the Super Bowl is a proven ratings draw that provides a massive stage for players, performers and ad buyers.

As such, it’s no wonder that the Super Bowl halftime performance slot has become a highly sought-after gig for many musical acts.

When done right, the show can transcend the game and become an indelible part of the zeitgeist. In 2002, for instance, U2 gave a moving performance memorializing the people who lost their lives in the September 11 attacks and helped provide a moment of healing for a nation still in mourning. Prince, Bruce Springsteen, Tom Petty, Madonna and Beyoncé reaffirmed their status as superstars while younger contemporaries like Lady Gaga, Katy Perry and Bruno Mars made a case for themselves to join their ranks.

When done wrong, however, the show can kill off an artist’s career. After all, it’s one thing to have a bad night, but to do so with the whole world watching?

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Career Killers: “Do You Know” by Jessica Simpson

When MTV’s Newlyweds: Nick and Jessica went off the air in 2005, Jessica Simpson had the world in the palm of her hands.

The addictive show became a pop culture phenomenon, thanks in large part to Simpson’s ditzy but endearing persona. Whether it was not knowing that “Chicken of the Sea” was a metaphor, thinking Buffalo wings actually came from buffaloes or blaming her inability to hit a golf ball on her Mae West-like features, Simpson’s simple but good-natured demeanor – to say nothing of her covergirl looks – allowed her to become a bona fide superstar while launching legions of reality show wannabes and copycats. Her then-current album, In This Skin, sold 5 million copies worldwide making it her best-selling record of all time, and she landed plum acting roles like Daisy Duke in The Dukes of Hazzard (2005). After divorcing Nick Lachey less than a year after the end of their reality show, there was nothing holding Simpson back anymore. She seemed poised to become a true double-threat, joining the likes of J-Lo, Beyonce and Cher as an A-lister on both the silver screen and airwaves.

By 2008, however, she was hanging by a thread. Thanks to poor performances and modest box office returns, Simpson’s Hollywood career was deader than David Caruso’s. Her music career, meanwhile, was also on life support – threatening to go the way of her show, marriage and sister post-SNL. So she did what many artists have tried to do: reinvent herself in order to stay relevant.

With the release of her first (and to date, only) country album, 2008’s Do You Know, she was certainly able to reinvent herself. Unfortunately, it also killed off her music career, forcing her to reinvent herself yet again — this time as an ultimately successful fashion maven.

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