98 Degrees

Career Killers: “Twelve Months, Eleven Days” by Gary Barlow

You’d think that being the primary frontman of a boyband would be an excellent platform for solo superstardom. After all, it’s your voice on all those hit singles and your face getting the most screen-time in music videos. Indeed, Jackson Five frontman Michael Jackson and NSYNC co-lead singer Justin Timberlake were able to parlay their group dominance into individual success. If you consider Wham! to be a boy band (I’m not sure, to be honest), then George Michael is another example.

But others weren’t able to find much success outside of their groups. Ralph Tresvant sang lead on most of New Edition’s hit singles, but only managed two hits on his own. That was one better than either Jordan Knight of New Kids on the Block or Nick Lachey of 98 Degrees managed outside of their popular groups. And, of course, we’ve covered NSYNC co-leader J.C. Chasez’s solo debut album, which flopped so badly it ended his bid for stardom before it really began.

Then there’s the curious case of Gary Barlow. The Take That frontman was a fantastic singer who sang lead on almost all of his band’s songs. And whereas most boybands relied on outside songwriters, Barlow wrote or co-wrote nine Top 10 UK hits, including five #1 singles, during the band’s initial run from 1991 to 1996. When he went solo in 1996, the British media immediately anointed him as the next George Michael. Success was not only expected, it was preordained.

As such, that only made what eventually happened all the more shocking. In 2000, barely four years after Take That’s breakup, Barlow suffered the ignominy of being dropped by his label, all but ending his solo career. Worse, he had to watch as bandmate-turned-nemesis Robbie Williams wrote songs attacking him and making fun of his misfortune en route to becoming one of the best-selling artists in the world.

Where did it all go wrong? It started with his second album, Twelve Months, Eleven Days.

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Career Killers: “Nathan Michael Shawn Wanya” by Boyz II Men

We’ve seen how splitting from hit-making songwriters or producers in an ill-fated bid for creative control can kill an artist’s or band’s careers. We’ve seen how record label politics can kill an artist’s or band’s careers. We’ve seen how failed musical makeovers in the face of changing times can kill an artist’s or band’s careers. We’ve seen how deteriorating personal relationships can fester and kill an artist’s or band’s careers.

What happens when all of those things happen at once? You get Boyz II Men.

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Career Killers: “Do You Know” by Jessica Simpson

When MTV’s Newlyweds: Nick and Jessica went off the air in 2005, Jessica Simpson had the world in the palm of her hands.

The addictive show became a pop culture phenomenon, thanks in large part to Simpson’s ditzy but endearing persona. Whether it was not knowing that “Chicken of the Sea” was a metaphor, thinking Buffalo wings actually came from buffaloes or blaming her inability to hit a golf ball on her Mae West-like features, Simpson’s simple but good-natured demeanor – to say nothing of her covergirl looks – allowed her to become a bona fide superstar while launching legions of reality show wannabes and copycats. Her then-current album, In This Skin, sold 5 million copies worldwide making it her best-selling record of all time, and she landed plum acting roles like Daisy Duke in The Dukes of Hazzard (2005). After divorcing Nick Lachey less than a year after the end of their reality show, there was nothing holding Simpson back anymore. She seemed poised to become a true double-threat, joining the likes of J-Lo, Beyonce and Cher as an A-lister on both the silver screen and airwaves.

By 2008, however, she was hanging by a thread. Thanks to poor performances and modest box office returns, Simpson’s Hollywood career was deader than David Caruso’s. Her music career, meanwhile, was also on life support – threatening to go the way of her show, marriage and sister post-SNL. So she did what many artists have tried to do: reinvent herself in order to stay relevant.

With the release of her first (and to date, only) country album, 2008’s Do You Know, she was certainly able to reinvent herself. Unfortunately, it also killed off her music career, forcing her to reinvent herself yet again — this time as an ultimately successful fashion maven.

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Career Killers: “Schizophrenic” by J.C. Chasez

When it comes to transitioning from a boyband to a successful solo career, the rule of Highlander is typically in effect: There can be only one.

In other words, boybands rarely produce multiple solo stars. For instance, Gary Barlow and Mark Owen both launched solo careers after the first Take That breakup, but neither of them made much of an impact – at least not compared to their fired colleague, Robbie Williams, who became one of the biggest pop stars of the 00’s. Nick Lachey and Jeff Timmons of 98 Degrees both released solo albums, but whereas the former had one big hit and one theme song that became fairly ubiquitous, I had to look up Wikipedia to remember the latter. Meanwhile, it might be too early to write One Direction’s epitaph, but it looks like Harry Styles is going to be the only real star to emerge from that group (sorry Zayn).

A couple of bands have bucked this rule. New Edition spawned multiple successful solo careers, but even then, only one member had more than one successful album. And of course, Michael wasn’t the only Jackson to become a solo star. Nevertheless, he so completely eclipsed his brothers, that he might as well have been — something that, apparently, stuck in Jermaine’s craw despite the fact that he managed a couple of gold albums and a handful of Top Ten singles.

So J.C. Chasez was already behind the 8-ball when he embarked on his solo career following NSYNC’s breakup. Bandmate Justin Timberlake had beaten him to the punch, releasing the popular and well-regarded Justified in 2002. That album, which would go on to be certified triple-platinum by the RIAA, was filled with infectious pop/R&B hits, funky beats and ear worms that allowed Timberlake to immediately establish himself as a solo superstar.

But if anyone could rise to the occasion, it was Chasez. The best singer in NSYNC and, possibly, out of all of the late 90’s/early 00’s boybands (Timberlake even admitted as much), Chasez had charisma, good looks, dancing chops and a proven track record. All he needed was to link up with the right producers and songwriters the way Timberlake had when he worked with the Neptunes and Timbaland for Justified and Chasez would be well-placed to break the Highlander curse.

Unfortunately for him, he recorded Schizophrenic.

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Album Review: “New Constellation” by Toad the Wet Sprocket

Most people I spoke to responded with three words when they found out 90’s alterna-pop band Toad the Wet Sprocket had reunited and were releasing a new album in October. “They’re still around?”

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Career Killers: “Twelve Months, Eleven Days” by Gary Barlow

Career Killers: “Nathan Michael Shawn Wanya” by Boyz II Men

Career Killers: “Do You Know” by Jessica Simpson

Career Killers: “Schizophrenic” by J.C. Chasez

Album Review: “New Constellation” by Toad the Wet Sprocket