Browsing Tag

social media

#Pogbye

In 2016, when Paul Pogba returned to Manchester United in a then-world record deal, they coined the hashtag “#Pogback”to mark the occasion. United, Pogba’s social media team and sponsor Adidas even worked together on a slick promo video featuring UK rapper Stormzy that was designed to get tons of views and likes.

It was a rollout fit for a king — and appropriate, given how important social media has become in the marketing world (to say nothing of how much elite athletes like Pogba have come to rely on it).

It also underscored just big a statement of intent this was from United. That summer, the team also brought in goal machine Zlatan Ibrahimovic, defensive stalwart Eric Bailly, exciting winger Henrikh Mkhitaryan and hired serial winner Jose Mourinho. Together, this quintet helped deliver the League Cup and the Europa League during their first year together. Surely, more trophies, to say nothing of the league title, would be coming, right?

It’s been five trophyless seasons since then, and on Wednesday, United cut ties with one of the last remaining members of that trio (Bailly is the only one left, and he could be leaving this summer, too). This time, they went the complete opposite route, releasing a written statement announcing Pogba’s impending departure that was devoid of any hashtags.

In other words, United #Pogbade him farewell without resorting to cheap social media tactics. Maybe an anti-climatic statement was appropriate, given how long his departure had been a fait accompli. Pogba had never really settled back in and he and his late agent, Mino Raiola, had constantly #Pogbatted their eyelashes at other teams, especially Barcelona, Real Madrid, PSG and, most unforgivably, Man City. When Ole Gunnar Solskjær took over, Pogba seemed happy with his expanded role and even expressed interest in re-signing in 2020. However, the board chose not to engage at the time, and when they finally did offer him a new contract, he #Pogbalked. The club’s current situation made his departure a no-#Pogbrainer.

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Coverage of 2017 Avvo Lawyernomics Conference

Here are the stories that came out of my live coverage of the 2017 Avvo Lawyernomics Conference (my fourth such conference – time flies!):

8th annual Lawyernomics conference will encourage attendees to bet on themselves.

Lawyers: Don’t be afraid to double down on data.

When should lawyers bet on themselves? Sometimes clients will give you the answer.

Coverage of 2016 ABA Techshow

Last week, I covered ABA Techshow for the ABA Journal. Here are the stories that came out of it:

William Hubbard speaks about the importance of technology in expanding access to justice.

Embracing nontraditional ways to bill and budget can be profitable.

Can small firms thrive in a tough competitive environment?

Is online dispute resolution the wave of the future?

EFF’s Cindy Cohn calls for lawyer support in fight over mass surveillance.

Cybersecurity experts offer stern warnings, tips for security in mass-surveillance era.

State bar was the key to open profession to tech and collaboration.

’60 in 60′ highlights cybersecurity, workplace productivity and social media.

And thanks to Phil Brown for the great photo and Tweet. Love his photos!

London Calling

I recently went to London to cover the 800th anniversary celebration of the sealing (no, King John never signed it- but I bet he still had that sourpuss expression on his face) of the Magna Carta for the ABA Journal. I may have also made a detour to Manchester to see Old Trafford (I also had the chance to see Take That in concert, but my wife never would have forgiven me for going without her). Anyway, here are the stories that came out of it:

The Manchester United Perennial Transfer Targets XI

For certain players, being linked with Manchester United has become a semi-annual tradition. Some players have been on the verge of joining United for so many years that you wonder whether media outlets merely have templates that they trot out every few months where they just fill in the name and price.

In fact, you can make a pretty good team with all of the players that Manchester United have been linked with in the transfer market over the last few years. Some ground rules: I looked at longevity of the rumors and gave preference to players who are still currently linked to the club (sorry Cesc). Also, I disqualified Cristiano Ronaldo, Paul Pogba and Gerard Pique and other ex-United players because it’s only natural for them to be linked to their former team.

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Coverage of 2015 ABA Techshow

Last week, I covered ABA Techshow for the ABA Journal. Here are the stories that came out of it:

Major Accomplishment For Your’s Truly

One of my best social media moments. My Tweet about #RejectedGrammyCategories made the Daily Rehash list. I’m there with the likes of John Fugelsang and Denny’s.

This marks the second time one of my Tweets made a Top Ten list. The previous time was in 2012 when Mashable put my Tweet about the “mystery speaker” at the GOP National Convention on its list of “Ten Hilarious Guesses About the GOP Mystery Speaker.”

On the flip side, this could mean that I only have a funny Tweet once every two years. Oh well…

And, of course, this doesn’t include the time I made fun of Right Said Fred in a Tweet, and the band responded to me (or, at least the band’s social media manager did).

Embattled Weiner Turns to Baker & Hostetler Partner

I got the scoop on Anthony Weiner’s lawyer.

And here’s a hat tip from the Wall Street Journal.

My original lede was rejected. It said that “Anthony Weiner has been less than frank about his online liaisons with various women.” Everyone else zigged while I zagged.

Here Comes the Boss! Quick, Hit the Button!

Originally published at: Columbia News Service. (Archived here)

Also published in the Berkshire Eagle – April 29, 2010.

Country music has taught us how to deal with heartbreak, that it’s OK to be on a first-name basis with Jack Daniels and Jim Beam, and that bosses are mean. Johnny Paycheck hated his boss so much that he told him to “Take this job and shove it.” Dolly Parton railed against the drudgery of working “9 to 5” for a boss who was out to get her.

Maybe they would have been happier if they had had the “boss button.”

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